fetch fest | fetch a cure
For FETCH Fest, I helped bring a fresh, celebratory energy to FETCH a Cure’s annual pet wellness festival and fundraiser. The goal from the client was clear: move away from the typical “sad cancer fundraiser” tone and instead create something joyful, vibrant, and community-driven: a true celebration of the love we share with our pets.
I developed a bold, playful visual direction centered around the theme “Unleash Your Party Animal.” Bright, high-impact color palettes, expressive typography, and dynamic pet photography gave the campaign personality and warmth. Each poster variation used layered doodle-style illustrations and motion-inspired graphics to create energy and movement, making it feel like a festival you don’t want to miss.
The campaign supported two key moments:
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A six-week fundraising competition encouraging the community to share their pet stories and raise funds for Companions in Crisis and Pixie’s Pen Pals.
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A dog-friendly, family-friendly festival at Main Line Brewery and Cirrus Vodka featuring live music, food trucks, craft beer, contests, and interactive wellness stations.
From large-scale posters to promotional assets, the design system was built to be flexible, eye-catching, and unmistakably fun, reinforcing that this event is about hope, connection, and celebrating pets while supporting an important cause.
